Have you heard about FIFTY yet? FIFTY is our newest initiative to support our sustainable approach.
As you may have known we always try to leave a greener footprint. We work from the approach: Reduce, Reuse, Recycle, which always lead us to think about how to make the world more environmental. Now we introduce a material made from no less than 50% recycled plastic bottles used in every sneaker across the collection.
At WODEN we are constantly working on a process with different initiatives to push the barrier and the standard for at more environmental and sustainable production of sneakers for the fashion industry. We try to think in different terms than other shoe brands, which is why we want to leave a greener footprint on our earth. This is something we are very proud of and we want to share this with you. It has always been a part of our DNA and who we are as a brand.
Launching AW20: FIFTY
We have implemented fabrics made from recycled plastic bottles as backing in the shoes across all styles in the entire collection, and as upper material for several styles in the collection. Using recycled plastic is a part of our sustainable approach towards the production of sneakers and ensuring a greener footprint.
The first sneakers with FIFTY backing was introduced in May 2020.