JOSEPHINE SKRIVER
JOSEPHINE SKRIVER
WODEN X JOSEPHINE SKRIVER
As a global name with Danish roots, she shares our passion for design and Danish craftsmanship. Her personal style and commitment to the fashion industry matches perfectly with our mission. Josephine is not only an ambassador, but an active part of the process from ideation to design and promotion. Josephine has developed her own product line that reflects both her unique aesthetic and our shared vision.
FOR US, THIS IS THE ESSENCE OF WORKS OF DENMARK.
WODEN by Josephine Skriver
PRE ORDER THE COLLECTION
Behind the scenes
Our Photoshoot Process with Josephine Skriver: Embracing a Greener Future
At WODEN, we are committed to innovation in everything we do. Our recent collaboration with the renowned model Josephine Skriver has set a new standard in how we approach our photoshoots, blending creativity with environmental responsibility.
The Vision: A Greener Footprint
Our primary goal was to showcase our commitment and roots into nature. We wanted to ensure that every aspect of our marketing, including this photoshoot, reflected our core values. By leveraging advanced AI technology, we aimed to minimize our carbon footprint and avoid the environmental impact associated with extensive travel to various locations.
Utilizing AI Technology
Instead of traveling to multiple exotic locations for the perfect backdrop, we turned to AI technology to design and create a stunning virtual universe. This innovative approach allowed us to:
- Reduce Carbon Emissions: By eliminating the need for travel, we significantly reduced our carbon emissions.
- Design Precision: AI technology enabled us to create precise and beautiful environments that perfectly encapsulate the WODEN brand and its connection to nature.
- Creative Freedom: The digital realm offered us unlimited creative possibilities, allowing us to craft unique and captivating scenes that might not have been feasible in the real world.
Creating the WODEN Universe
Our creative team, in collaboration with Josephine Skriver, worked tirelessly to bring the WODEN universe to life. This involved:
- Concept Development: We brainstormed and sketched ideas that would represent our brand's ethos and Josephine's style.
- Virtual Environment Design: Using state-of-the-art AI tools, we designed a variety of natural landscapes and ethereal settings that embodied the essence of WODEN.
- Digital Integration: We seamlessly integrated Josephine into these virtual environments, ensuring that every image was harmonious and visually stunning.
The Outcome
The result of this innovative process is a breathtaking series of images that not only showcase our latest collection but also highlight our dedication to our Scandinavian roots. Each photo captures the beauty of nature and the elegance of Josephine Skriver, all while demonstrating our commitment to a greener future.
At WODEN, we believe that innovation and green initiatives go hand in hand. Our collaboration with Josephine Skriver is a testament to how we can push the boundaries of creativity while staying true to our environmental values and Scandinavian heritage. Join us in celebrating this milestone as we continue to explore new ways to make our mark on the world, one green step at a time.
FISH SKIN NEEDS TO BE PUT ON THE FASHION MAP
From the blue waves to the catwalk - a partnership begins. WODEN launches a collaboration with international top model, Josephine Skriver. A partnership that not only celebrates Danish craftsmanship, but also highlights an innovative Scandinavian material: fish skin.
THE COLLISION OF STRENGTH AND BEAUTY
Josephine Skriver's personal style and strong image matches perfectly with WODEN's brand identity and values. Her sharp aesthetic and fashion consciousness, combined with her commitment to the fashion industry, reflects exactly the direction WODEN is moving in.
“Josephine Skriver represents everything we value at WODEN. Her global presence, combined with her strong ties to Denmark, makes her the perfect voice for our brand”
Carsten Holm (CEO & Founder)
DANISH ROOTS AND THE BEAUTY OF THE SEA
At WODEN, our approach to fashion and sustainability is more than just words on paper; it's a commitment to creating change. By embracing fish leather as an alternative material, we are taking active steps towards an important sustainability initiative. Our use of fish skin is not only a symbol of our commitment to reducing our environmental footprint, but also a tribute to our Danish roots and the beauty of the sea.
Media
JOSEPHINE ON TIKTOK
JOSEPHINE ON INSTAGRAM
JOSEPHINE ON FACEBOOK
